Today a colleague and I looked into link popularity and how to increase it for your website. You can find the full SEO Blog here but a summary is below:
As we all know building links is still a big deal in the SEO industry. Websites such as Twitter and Facebook can improve your online presence and it can be more interesting using social media channels to build links. The problem is that it can take a lot of time and may not suit everyone.
Another way of getting people to link to you is to have quality content on your website. A quick breakdown of doing this is below:
- Make Top 10 Lists (can be different, but you get the idea)
- Videos
- Images
- Interviews
- Free Downloads
- Studies/Reports
- Tutorials
Some important things to consider for this strategy are;
- Is your market more likely to link to content that’s humorous or informative – find the most relevant subject for your audience.
- Is your site SEO friendly and also user friendly? Will people be able to link back to your URLs easily or are your URLs really long with query strings?
- If you provide good quality content for the audience and visitors to your site, backlinks will naturally follow, so don’t obsess over how to get the most links from every post or article.
