1. Use Your Blog to Set the Stage

A blog is the basis and foundation for getting your message or viewpoint across to the world. Using the blog as a central hub of information provides a web presence that you can use to interact with your existing customers and potential customers. Blogs are also a lot cheaper than having a full website built for you, and they can be pretty customisable. The content of your blog is where you can demonstrate your knowledge and expertise and provide useful information to your peers.

2. Use Facebook Strategically

Using Facebook shouldn’t be a question of if it should be used, it should always be used. Facebook has half a billion users and for a business it is essential to create a Facebook page for your information and services. In terms of visibility it is essential because the content and resources that you post get indexed by search engines. Making relationships that can last with your fans is also important.

Make sure that you constantly expand your page by reminding people to join. Ask and answer questions with your keywords (if possible), send updates and let people know what you’re doing.  The more active your page is, the more visible it is because every action taken by a member of your page is posted on his or her own profile with a link back to your page.

3: Use Twitter

With millions of Twitter updates every day, you want to make sure your message is out there on the popular micro blogging site as well. Tweets are showing up in real-time search results and with tools like http://search.twitter.com and Twitter management clients like TweetDeck and HootSuite that enable you to search and follow keywords, it’s critical to have your content show up when your ideal client does a search. You do need to spend some time every week on Twitter, in real time, responding, replying and sharing great resources (that support your objectives).